After 2 years with extensive panel management M3 Research has proven itself as the number 1 survey site in the Nordic area.

The extensive panel management program from M3 Research includes more than 15 contact points to the respondents. All contact points have to be optimized to the users of the website in order maintain one of the largest panels in the Nordic area.

A Panel is like an organism. If you treat it well it will be in a good shape. An organism in a good shape is ready to make an extra ordinary effort. In our case this means we are maintaining our high response rates, average response time according to calculations and reducing frauders/speedsters. In a time where our colleges is fighting with various issues we are very happy to maintain an excellent quality in data.

In our half yearly panel satisfaction measurement we have experienced a very high degree of satisfaction on all contact points. Minor details have been improved and today M3 Research is receiving excellent reviews on all public review portals in the Nordic area.

We are confident that we will have the largest active panel in the Nordic area before the end of 2010. Please feel free to contact me or your Key Account Manager for addition information about this topic.

Mik S. Oddershede
CEO